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Hi, I am Alejandra

My name is Alejandra Silva, I am a user researcher with a focus on mixed methods.

UX research & design focus

I enjoy working with multiple research methods and finding respectful and ethical ways to understand what people say, think and do. Then, I use research insights to design better products and services.

My skillset includes mixed methods in primary research and combines qualitative, quantitative, behavioral and attitudinal methods.

Through these methods, I gather complex data and analyze it to uncover patterns and synthesize them into actionable insights for design teams and stakeholders.


Over the past 12+ years, I've had the opportunity to work in academia and explore the world of freelance editorial design. Along the way, I've developed valuable expertise in conducting primary research, analyzing data, and communicating ideas clearly. 

In 2019 a game-changing opportunity came my way. I had the privilege of pursuing an MFA in Design at the University of Florida, supported by a Fulbright Scholarship. It was there that my enthusiasm for user-centered design and innovative problem-solving truly took flight.

Let's talk!

Schedule a free 30-minute consultation with me to discover how I can assist you.


Whether you have a design project, need research support, or want to elevate your communication with your audience, let's chat and discuss your goals

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